Landscape, family, nature: the souls of our activity enclosed in the new logo of the Podere.
Inspirations Starting from the shots of Mario Giacomelli, a famous photographer from the Marche region.
Credits: Mario Giacomelli, Metamorfosi della terra, 1955/’80. © Mario Giacomelli Archive
Which depict the local ploughed fields, we were then inspired by the soft lines of the steel coils produced by CPC Inox and fulfilled our commitment to environmental care.
We took the graphics of the ploughing furrows immortalised by Giacomelli, broke down the ‘C’ that makes up the logo of CPC Inox, the Cardinali family’s main company, and worked on thinner typefaces that require less ink when printed and selected a colour palette that reflects nature.